Colour Trends – One Person’s Delusion Or A Scientific Process

Colour trends

We constantly see the terms “colour trend”, “colour of the year” etc. and wonder how they determine this.

Some cynics will say they change the colours drastically each year so the fashion conscious will purchase new items, whether it is clothing, furniture, rugs etc. and who can blame them with this year’s colour being Tangerine Tango and 2013 being Indigo.

So how do they determine colour trends?

Each year a group of eminent creative designers, architects and fashion experts meet to analyse the social and economic factors that determine how people across the globe view the world.

Once they have this perspective it is translated into colours, colour pallets and images. The reason for the selection of Indigo for 2013 is explained by Dulux colour expert, Sonica Bucksteg.

“The rise of social media has meant that modern life is all about connections in this global village we all call home and, while we all strive to remain connected through our computers, cellphones and tablets, we also need to disconnect from the ‘noise’ once in a while to recharge and rejuvenate our souls. The colour of the year for 2013 has been selected to act as a visual Band-Aid to our hectic lives, which is why a regal, tranquil and honest indigo, which is easy to live with, is the defining shade for next year.”

“The palette for 2013 is mature, elegant and sophisticated and has been defined as Collective Passion; Switching Off; The Art of Understanding; Home Factory; and Visual Solace.” http://www.bizcommunity.com/Article/196/467/83455.html

Colour therapy

The pyschology of colour has been around for centuries for not only interiors and fashion but also for medicine in colour therapy and healing with crystals.

The forecasters are suggesting that indigo is a panacea for the pressure of daily life and financial constraints people are facing at present as it calms and soothes.

It is an easy colour to pair with and if you have gone all out with Tangerine Tango this year you can easily pair the colour with Indigo.

A word of warning though, one of them has to be scaled down and used as an accent, do not attempt to use in equal proportions as it will overwhelm the space.

Have fun using the Indigo in your home and workspace.