Colour is nature’s own powerful signalling system – the universal, non-verbal language
It’s based on energy and the fact that it has a physical effect on us has been proved time and again. The longer the wavelength of colour the stronger the underlying physical effect.
The colour red
Being the longest wavelength red is the most powerful colour of the colour wheel.
Its effect is physical; it stimulates us and raises the pulse rate, giving the impression that time is passing faster than it is. Red is strong, and very basic.
Pure red is the simplest colour, with no subtlety. It is stimulating and lively, very friendly. At the same time, it can be perceived as demanding and aggressive.
As with other colours, the psychological effects of the colour red depend very much on its intensity. So while vibrant, saturated hues of red have been shown to raise people’s heart rate and blood pressure, you might feel quite comfortable with muted, warm, earthy shades of red around you, for example
- red ochre
- venetian red
- brick red
That’s the type of red colour where you get all the warmth, comfort and energy, but with none of the exaggerated pulse.
What red symbolizes
Energy: it boosts our physical energy levels, increases our heart rate and blood pressure and prompts the release of adrenalin.
Action: it is fast moving and promotes a need for action and movement.
Desire: it relates to physical desire in all its forms- love, passion, courage, hatred, revenge.
Effects of Red
Stimulating: to the physical senses. It stimulates the appetite and conversation. As Interior Designs we suggest using it for dining room walls.
Exciting and motivating: It excites our emotions and inspires us to take action. Red is not a good choice where calmness and clear thinking are required, it’s energetic frequency is not conductive to areas where rest is needed, so it’s not a good choice for bedrooms or relaxation areas.
Attention-getting: It demands you to take notice, alerting you to danger. This is why we have red traffic lights and stop signs – it is the universal colour for danger.